Article marketing is about delivering value and information to the end users in writing. Often business owners wonder which one they should focus on. Do they have to write more articles, better articles, or they can write a few but keep marketing them?
The answer to this question can’t be black or white. It’s somewhere in the grey area. Without writing, there will be no articles and without articles, article marketing can’t exist.
However, an article that sits in the corner of your hard drive will only gain virtual dust. It is an exercise in futility. Perhaps you get better at writing but if you write articles for promoting your business, your business doesn’t move an inch because of the article, hence the futility.
As an article marketer, you should have both the writer and marketer in you. Writers know how to write but without the marketing mindset, you are writing just for the sake of writing. The core idea of marketing is to write in a way that your readers can relate to it.
The marketer’s role is to find the need and satisfy it. Instead of writing random topics that you care about, you should look for ideas that your readers want to know about and write about it.
Marketing also helps spread the written words to reach as many audiences as possible. With marketing mindset, you have ideas to leverage what you know and what you already have to the greatest potential and for profits.
Just as you begin to think that with all the benefits it sounds like a marketer is more powerful than a writer, you need to remember that the basic skill you need to get this going is good writing.
Combining both can be very beneficial to your article marketing strategy, even if you decide to hire ghostwriters for the writing.